365 Small Business Circle: Distinct shares their ‘Why United Way’

Featured Small Business: Distinct

Businesses that invest in their community can increase their brand’s value, strengthen customer loyalty and create a meaningful work environment for their employees. United Way of Central Indiana is proud to partner with and support small businesses — which is why the 365 Small Business Circle was created.

Founded in 2013, Distinct is a web and marketing company focused on ensuring businesses have the means to take control of their marketing, find time savings and gain a clear return on investment via their partnership with Distinct.

Over the past decade, Founder and President Vince Aguirre has transformed Distinct into a thriving marketing agency that prioritizes supporting small businesses.

Aguirre has worked with over 400 small businesses and nonprofits ranging in size from solo entrepreneurs to companies with 400+ employees; from pre-revenue to 40M+/year in revenue.

Aguirre holds a bachelor’s degree in computer science from DePauw University and is an MBA candidate with Quantic School of Business and Technology. Originally from the south side of Chicago, Aguirre currently resides in Greencastle with his wife Shelby.


Why did your business choose to become a United Way of Central Indiana 365 Small Business Circle member?

The mission of United Way perfectly aligns with our core values, and by working with United Way of Central Indiana we are able to make a much larger impact than we could make on our own.


What value do you see United Way playing in your community in addressing the issues facing individuals and families struggling to make ends meet?

United Way has a track record of service and support in our community, and during the COVID-19 pandemic they have taken a lead on providing resources to our community. Whether supporting the basic needs of families struggling to make ends meet, providing early childhood enrichment opportunities so kids have the resources to succeed, or bringing families out of poverty and on a path toward sustainability. Overall, United Way is a leader in our community and ensuring they are supported remains a priority.


How do you see this partnership with United Way being a value-add to your business and the impact it has with your employees, customers and community?

Our giving to United Way is amplified by their team, resources and focus. We make a much larger impact overall by giving to United Way of Central Indiana. We plan to partner with our team and our clients in order to make a difference in our community with the support of United Way and their local volunteer opportunities.

How do you see the 365 Small Business Circle aligning with your company’s values, and how does it benefit your business’s goals?

Businesses drive small town economies and philanthropic giving. It’s up to us as local business owners to give back when we can and ensure our community has the resources to thrive. 365 Small Business Circle is an easy way to give back and see the difference from our funds.

Why is it important for other businesses to join in this effort and become a member today?

It doesn’t get any easier than this if you want to make a large impact with minimal effort. Joining the 365 Small Business Circle is a no brainer.


Interested in becoming a 365 Small Business Circle member?

Click the button below to learn more and join today!

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Hispanic Heritage Month: Meet Katherine Kite