October 28, 2014
For over forty years, the NFL and United Way have partnered to strengthen communities across America. On Tuesday, October 28, the Colts continued that partnership locally by teaming up with United Way of Central Indiana (UWCI) to host the annual Hometown Huddle event, presented by Indiana Wesleyan University.
For this year’s event, the Colts and Indiana Wesleyan University helped create a fitness room at the Lilly Boys & Girls Club, a United Way agency, as part of the NFL’s PLAY 60 initiative, which encourages youth to be active at least 60 minutes each day. The Colts-themed fitness room will be used by many local youth each week to provide them with a fun and safe place to be active indoors.
Colts players, along with representatives from UWCI, Boys & Girls Clubs of Indianapolis and Indiana Wesleyan University, unveiled the new fitness room during a special ribbon-cutting ceremony. The room is now painted to resemble the Colts' locker room and features new flooring, fitness equipment, mirrors and Colts memorabilia. Following the ribbon-cutting ceremony, Colts players joined youth from the Lilly Boys & Girls Club to get active in the new fitness zone by participating in fitness activities with them.
The renovations were made possible through contributions from the Indianapolis Colts, Indiana Wesleyan University, NFL Charities, Fathead and Sherwin-Williams.
This is the sixth consecutive year the Colts and UWCI have renovated a fitness room as a part of their Hometown Huddle event – previous renovations include the Mary Rigg Neighborhood Center, Keenan Stahl Boys & Girls Club, LeGore Boys & Girls Club, Christamore House and Kaleidoscope Youth Center.
Hometown Huddle is just one of many ways the Colts have partnered with United Way to improve our community. For a fifth year, the Colts developed a strategic push to expand UWCI's donor base using mass appeals that promote giving by offering incentives to attract new givers and gifts of at least $150.
ABOUT PLAY 60
The PLAY 60 campaign was launched in 2007 by the NFL and its 32 teams to address the growing childhood obesity issues in America. Through a variety of public service announcements, events, youth football camps and more, the league hopes to help increase the activity levels of youth across the United States. For more information, visit www.nflplay60.com.
ABOUT INDIANA WESLEYAN UNIVERSITY
Indiana Wesleyan University is an evangelical Christian comprehensive university of The Wesleyan Church, which has its world headquarters in Indianapolis. The University was founded in 1920 and is committed to liberal arts and professional education. Almost 3,300 students are enrolled in traditional programs on the University’s residential campus in Marion. Another 12,500 adult learners attend classes at education centers in Indiana, Kentucky and Ohio, and online. For more information, visit indwes.edu.
ABOUT LILLY BOYS AND GIRLS CLUB
Since 1893, Boys & Girls Clubs of Indianapolis have served the Indianapolis community. With 11 Club locations, the Clubs provide programs for over 7,000 youth in the areas of career exploration and educational enhancement, citizenship and leadership, the arts, and health and fitness. For additional information, please call (317) 920-4700 or visit www.BGCINDY.org.