Strategic Philanthropic Advising (SPA) leverages United Way of Central Indiana’s vast network and understanding of the community in a targeted way to provide strategic philanthropic solutions and programming, maximizing corporate investment in Central Indiana.Learn More
Our strategic planning methods translate your company’s ideas and intentions into a community investment plan that provides a clear path to impact. Your company is unique, and we start each engagement with attention to the priorities that matter most to you.
As we shape your philanthropic strategy, our staff can provide research and analysis to inform your decisions. We are experts at synthesizing complex, stubborn issues to make them more comprehensible. We consider our primary role to help your company find the best opportunities for your resources.
As seasoned corporate philanthropists with over 100 years of experience, we understand how to guide group dynamics and create a collaborative, iterative process informed by our findings. No one organization is equipped to research the issues, involve the experts, convene the community, advocate across partisan lines, create an effective strategy, respond in times of crisis, and measure the outcomes like United Way.
The SPA team act as program officers for companies without dedicated staff or in a support position for existing personnel. We can manage individual programs and employee engagement events or act as a grantmaking advisor, developing governance, programmatic and operation strategies, and fiscal due diligence.
Employee Engagement improves productivity and business results. Research by Gallup found that teams with high employee engagement have 21 percent higher productivity than their counterparts. Giving employees the ability to choose the charity they benefit, using tools that drive decision making and visual impact (Salesforce Philanthropy Cloud), directly correlates to increased engagement and productivity.
84% of Americans believe businesses have a responsibility to bring social change on critical issues. In a rapidly changing environment, maximize brand image and loyalty with positive social initiatives.
Employees, driven by the influx of millennials in the workplace, are measuring the success of their careers in both advancement and positive impact on the world around them. According to a Deloitte study on volunteering, millennials were “twice as likely to rate their corporate culture as very positive” if their company participated in workplace volunteer activities.
An engagement survey offers the opportunity to establish two-way communication and involve employees in the philanthropic planning process by giving them a direct voice to leadership. In turn, this allows companies an understanding of employee motivations and values to better lead philanthropic strategies.
United Way of Central Indiana has been an invaluable partner in our effort to create AxiaTP’s community engagement strategy. The SPA Program was the key to understanding how we can best serve the community in the most meaningful way to our team. UWCI not only helped us identify causes near and dear to our team members’ hearts, but they have gone above and beyond in ensuring we can turn our passion into action through local organizations and volunteer opportunities. I would highly recommend this program to any business who is looking to start or enhance their community engagement strategy to make an impact.
-Amber Knight, Senior Marketing Manager at AxiaTP
The United Way of Central Indiana's Strategic Philanthropic Advising (SPA) program provides technology and tech-enabled companies with the resources and activities they need to get their teams truly engaged in corporate social responsibility. It's like having plug-and-play solutions for teams that want to make an impact first-hand and get involved in their community to create lasting change.
-Lauren Peterson, Senior Director of Relationship Management at TechPoint, and Board of Directors at United Way of Central Indiana
89% of consumers would switch brands to one associated with a worthy cause, given comparable price and quality (Cone Communications CSR Study, 2017)