United Way unveils new 5-year plan to prioritize its work on leading indicators of poverty.

In July 2023, United Way announced a new five-year strategic plan: Partners in Purpose. This plan concentrates the organization’s resources toward areas necessary to supporting Central Indiana families experiencing financial instability: basic needs, early care and learning, economic mobility, and safe affordable housing.

to provide essential services to our neighbors in need

to increase literacy and learning success for children

to increase earnings and build employment pathways

to increase housing security and reduce homelessness

United Way will build on the successes of our Family Opportunity initiatives by investing in partners working alongside 10,000 households to increase earnings and enhance well-being.

To fully execute on this plan, United Way must continue to build on the expertise of our team, and commit to strategies that diversify our revenue to increase our impact investments.

However, we are more than just fundraisers. 

We build, lead and support coalitions advocating for public policies at the local, state and federal level. 

We equip nonprofit partners with the resources, training and technology to optimize their impact.

We convene funders and collaborate with direct service providers to pilot and scale new interventions to distance individuals and families from poverty.  

We research and use data to pinpoint our community’s specific needs, listen to community voices, prioritize investments , and report outcomes.

We implement programs in direct response to community needs and opportunities. 

We invest in partner nonprofits to help them do what they do best – serving individuals and families in need. 

“Poverty is not determined by a singular issue, and it can impact families for generations. Our goal is to create positive, substantial change in Central Indiana for individuals and families who need it most.